I am an Exhibition Designer with interest in electronic and digital media. Previously I have explored various forms of design practices, through working as a designer at Glue Design Pvt. Ltd., later running my own practice by setting up Real Monkey Design Studio. Currently I teach at National Institute of Design, Ahmedabad in department of New Media and Exhibition Design. Through these experiences, I try to explore concerns of design, designer and design practice.
I have worked for design of retail spaces, trade-show pavilions, thematic exhibitions, orientation centers, identities, printed promotional material, environmental graphics, way-finding, websites, interactive installations, and audio visual presentations. On every project I essentially try to experiment and develop design processes that allow me to apply myself to a larger domain of design instead of confining myself to any single specialisation.
In time to come, I want to practice a mix of many activities that inform each other - body of work- lateral connections between mediums and forms - business practices and cultural implications - capture changes - thus articulate a broader, contemporary context relevant to emerging histories - I want to make sculptures / new media productions that are informed in my understanding of the media / architecture / environment we live in and understand this environment through my personal, professional and academic work.
Exhibition Design: Mayank Loonker
Graphic Design: Vivek Sheth
Kala Raksha Trust is a grassroots social enterprise, dedicated to preservation of traditional arts. Kala Raksha Trust has been collecting and documenting crafts tradition by involving the artisans and maintains a collection of heirloom textiles housed as a local Museum. By showcaseing traditional arts and crafts, Kala Raksha intends to increase understanding and appreciation of art and artisan, within as well as outside the community.
A part of the collection stands as a permanent display in a musuem. Kala Raksha Museum display presents an introduction to traditional embroidery and helps understand connects between traditional embroidery and the life of artisans’ community. The display includes embroideries, costumes and jewelry, and employs technology and aesthetics appropriate to the village setting.
My task was to design, fabrication and install - wall Panels, Display of artifacts, Display cases, painting, LDC monitor, interior finishing, electrical and lighting. Considering the nature of collection (traditional textile) I focused on strengthening curatorial intention / the narrative of existing museum which was prepared and shared by client – Ms. Judy Frater.
I decided to achieve this by designing of large graphic panels that integrated text, image and artifacts. Simple display cases were designed keeping in mind security, maintenance and visibility of the museum artifacts. The graphic design inspiration was taken from traditional motifs.